Watch Paparazzi

Youtuber SteveWillDoIt spotted wearing Richard Mille

SteveWillDoIt — real name Stephen Deleonardis, the NELK Boys co-creator and YouTube provocateur known for high-stakes spending content — was recently spotted wearing a titanium Richard Mille RM011 Felipe Massa Le Mans Edition, one of only 150 examples ever produced. The piece was acquired through Timepiece Trading.

The Richard Mille RM011 is the brand's signature flyback chronograph, first introduced in 2007 as a collaboration with Formula 1 driver Felipe Massa. The movement at the heart of this reference is the Cal. RMAC2, an automatic flyback chronograph calibre beating at 28,800 vph with a column wheel mechanism, annual calendar, and GMT function. It delivers approximately 55 hours of power reserve. The grade-5 titanium case measures 50mm × 42.7mm and sits just 19.8mm thick — substantial in footprint but remarkably light in hand, a core Richard Mille engineering principle borrowed directly from motorsport philosophy.

The Le Mans Edition takes the base RM011 architecture and adds racing-specific dial treatment in tribute to the 24 Heures du Mans, one of endurance motorsport's most iconic events. At 150 pieces, it sits firmly in limited-edition territory without being stratospherically rare — enough units exist to appear in the secondary market with some regularity, but scarcity remains real. Collector appetite for RM011 variants tied to specific events or drivers consistently outpaces broader RM market trends, and the Felipe Massa association gives this particular run a documented provenance.

SteveWillDoIt has built a public persona around conspicuous consumption, but his watch choices have shown genuine range — from entry-level Rolexes in early videos to increasingly technical and limited-production pieces. Wearing an RM011 Le Mans Edition signals either serious collecting intent or excellent guidance from a trusted dealer, and likely both.

On the market, the Richard Mille RM011 Felipe Massa Le Mans Edition carries a list price in the region of $165,000. Grey market values have moved well above that figure, currently trading around $290,000 — a premium that reflects both the limited production run and the sustained demand for RM flyback chronograph references in titanium. It is not a watch that loses money quietly.