DJ Khaled wearing Avi & Co.
18K White Gold Avi & Co. Iced Collection AH17 44mm Diamond Dial Watch
DJ Khaled is a Miami-based rapper, record producer, and media personality who has released multiple platinum albums and collaborated with major artists across hip-hop, pop, and R&B. Known for hit singles and his role as a cultural tastemaker, Khaled has built a career spanning music production, streaming content, and brand partnerships. His influence extends beyond music into lifestyle and luxury goods, where he frequently showcases high-end acquisitions to his audience.
The DJ Khaled watch collection reflects a preference for ultra-luxury Swiss watchmaking and independent horological brands. Khaled gravitates toward precious metal sports watches and dress pieces from Rolex, Patek Philippe, and Audemars Piguet, with an emphasis on limited editions and diamond-set variants. His collection includes multiple Rolex Daytonas in rose gold, yellow gold, and platinum with custom colored dials and ceramic bezels, alongside several Patek Philippe Nautilus models in white and rose gold. The Audemars Piguet Royal Oak line features prominently, with both standard and ceramic iterations spotted on his wrist.
Notably, Khaled has elevated independent watchmakers within mainstream hip-hop visibility. His adoption of the Avi & Co. AH17 from the Iced Collection—a 44mm white gold piece with full diamond pavé construction—marked a significant pivot toward boutique horological brands. His collection also includes rare Jacob & Co complications like the Billionaire III Tourbillon and the Astronomia Tourbillon, as well as custom Hublot pieces commissioned for special occasions. These acquisitions underscore a collecting strategy centered on scarcity, craftsmanship, and cultural signaling rather than singular brand loyalty.
18K White Gold Avi & Co. Iced Collection AH17 44mm Diamond Dial Watch
Audemars Piguet Royal Oak Perpetual Calendar Ref. 26574CE.OO.1225CE.01 in Blue Ceramic with Grande Tapisserie Dial
White Gold Patek Philippe Nautilus Moonphase Reference 5712G-001
Rolex Cosmograph Daytona 'Rainbow' made in 18carat rose gold
Patek Philippe Nautilus in Rose Gold
18K White Gold Rolex Yachtmaster Factory Set With Baguette Cut Diamonds Around The Bezel and Lugs
Richard Mille RM 35-03 Automatic White Quartz TPT Butterfly Rotor – DJ Khaled Spotted Wearing Rafael Nadal Collaboration
18K White Gold Jacob & Co Five Time Zone Diamond-Set Watch – DJ Khaled Spotted on the Golf Course
Patek Philippe Aquanaut 'Jumbo' 42mm 18-Carat White Gold Khaki Green Dial Ref. 5168G
Rolex Day-Date 40 18k Everose Gold Green Olive Dial Diamond Bezel Reference 228345RBR
Rolex Day-Date 40 Ref. 228238 in 18k Yellow Gold with Diamond Set Dial and Presidential Bracelet
Patek Philippe Nautilus 5719/10G-010 White Gold Full Factory Diamond Set Silver Dial – DJ Khaled