Watch Paparazzi

Singer Nicky Jam spotted wearing Rolex

Nicky Jam was recently spotted on the wrist with one of Rolex's most lavishly appointed references — the Day-Date 40 in 18K Everose Gold with a diamond pavé dial and ten baguette-cut diamonds lining the bezel. It is the kind of configuration that makes even seasoned collectors stop scrolling, and it sits at the very top of what Rolex offers straight from the factory without custom aftermarket modification.

The reference 228345RBR sits on the 40mm Day-Date 40 case, introduced in 2015 as the enlarged successor to the historic 36mm Day-Date. Rolex powers the watch with calibre 3255, one of the brand's most accomplished movements — a 70-hour power reserve, 14 patents, a Chronergy escapement that improves efficiency by 15 percent over its predecessor, and a Syloxi silicon hairspring for superior antimagnetic performance. The case, bracelet, and dial furniture are all rendered in Everose gold, a proprietary 18K rose gold alloy co-developed with a foundry partner that Rolex has patented specifically to prevent the colour shift seen in standard rose gold over time.

The 228345RBR designation signals a specific factory gem-set configuration. The ten baguette-cut diamonds around the bezel replace the standard fluted or smooth option and are set individually by Rolex's lapidary team in Geneva, each stone matched for colour and clarity before placement. The pavé dial adds a second layer of diamond density, covering the dial surface with brilliant-cut stones set in a hand-finished pattern. Rolex certifies all factory-set stones internally, which is a meaningful distinction for collectors wary of third-party modifications that void manufacturer warranties.

Nicky Jam has long been a fixture in the top tier of urban Latin music — Grammy-winning, globally touring, and commercially omnipresent since his career resurgence in the mid-2010s. His watch choices tend to run heavy in precious metal and diamonds, consistent with a reggaeton aesthetic that treats fine watchmaking as wearable art rather than understated connoisseurship. The Day-Date 228345RBR fits that sensibility precisely.

On the grey market, fully factory diamond Day-Date 40 references command significant premiums over list price, with demand driven by buyers who want Rolex provenance on gem-setting rather than aftermarket alternatives. The UK list price sits at £67,000, placing the USD equivalent firmly above $80,000 at current exchange rates, and secondary market pricing reflects consistent demand for Everose diamond references across all major auction platforms.