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American football player Jason Garrett spotted wearing Hublot

Jason Garrett, then head coach of the Dallas Cowboys, was seen on the sidelines — or shortly after departing them — sporting the Hublot King Power Dallas Cowboys, reference 703.CI.1179.LR.DCW14, following a hard-fought 27-26 win over the New York Giants. It is the kind of watch choice that leaves nothing to interpretation.

The King Power Dallas Cowboys is built around Hublot's oversized 48mm King Power case, executed in black ceramic with a natural rubber strap embossed in a pattern referencing the Cowboys' visual identity. The dial features the iconic blue lone star of Dallas prominently rendered, with color accents matching the franchise's navy and silver palette. Power is supplied by the in-house HUB4100 automatic movement — a column-wheel chronograph caliber with vertical clutch, offering 72 hours of power reserve, visible through a sapphire caseback. Water resistance is rated to 100 meters. It is a serious mechanical package dressed in unabashedly partisan clothes.

Hublot launched its NFL partnership watches as limited-edition collector pieces aimed squarely at high-net-worth fans and team insiders. The King Power platform, which ran from approximately 2007 to the mid-2010s before ceding ground to the Big Bang MP and Classic Fusion lines, was Hublot's statement piece of that era — large, technically accomplished, and aggressive in aesthetic. The Dallas Cowboys edition sits among the most recognizable of the NFL series, given the Cowboys' status as the NFL's most commercially valuable franchise.

Garrett coached the Cowboys from 2010 to 2019 and was closely identified with the organization's culture and branding. Wearing a watch that is effectively a wearable team jersey signals the depth of that institutional alignment — this is not a coach wearing a gifted timepiece reluctantly. It reads as genuine buy-in.

On the secondary market, NFL-edition King Powers trade at modest premiums or slight discounts to their original retail depending on condition and completeness of set. Their appeal remains strongest among collectors who intersect with American football fandom. The reference 703.CI.1179.LR.DCW14 carried a UK RRP of approximately £16,300 at release, translating to roughly $21,000 USD at period exchange rates.