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Rapper 50 Cent spotted wearing Roger Dubuis

50 Cent was recently spotted on the wrist with a Roger Dubuis Excalibur reference RDDBEX0220, a skeletonized flying tourbillon that sits firmly at the technical and aesthetic summit of the Geneva-based manufacture's catalogue. The sighting is consistent with the rapper's documented appetite for watches that blend haute horlogerie credentials with unapologetically bold design.

The RDDBEX0220 is built around the Calibre RD01SQ, a manually wound flying tourbillon movement bearing the Poinçon de Genève — Geneva Seal — certification. That hallmark demands that every component be finished to a standard that goes well beyond mere functionality: beveled edges, polished sinks, and circular-grained bridges must all meet strict cantonal criteria. The movement operates at 21,600 vph and offers a 60-hour power reserve. Skeletonization here is radical rather than cosmetic; the mainplate and bridges are reduced to their structural minimum, turning the dial side into a three-dimensional mechanical sculpture housed within a 42mm pink gold round case.

Roger Dubuis has cultivated a deliberate niche since its founding in Geneva in 1995 by Roger Dubuis and Carlos Dias. The brand committed early to 100% in-house manufacture and to the rigorous Poinçon de Genève on every calibre — a claim virtually no other brand could match at the time. The Excalibur collection, launched in the mid-2000s, became the vehicle for that philosophy, marrying Gothic-inspired case architecture with movements of genuine technical ambition. The RDDBEX0220 represents one of the collection's purest expressions: round case, tourbillon, skeleton, no complications to distract from the movement itself.

For collectors, the reference occupies an interesting position. Roger Dubuis remains something of a cult brand — respected by serious enthusiasts for its manufacturing depth, yet overshadowed commercially by Patek Philippe or Audemars Piguet. That relative scarcity in mainstream conversation actually strengthens its appeal to buyers who want legitimate haute horlogerie without the ubiquity. 50 Cent has previously worn Audemars Piguet Royal Oaks and Jacob & Co. pieces, but this Excalibur signals a more technically focused choice.

At a UK RRP in the region of £30,000 — translating to approximately $38,000 USD at par — the RDDBEX0220 occupies serious tourbillon territory. Grey-market availability is limited, and pre-owned examples tend to hold value reasonably well given low production numbers. For a flying tourbillon with Geneva Seal certification in precious metal, the entry point is arguably competitive against Swiss peers of comparable complexity.