Watch Paparazzi

Rapper 50 Cent spotted wearing Hublot

50 Cent has been spotted wearing the Hublot King Power Zirconium Pavé, reference 709.ZX.1770.RX.1704 — one of the more technically unusual entries in Hublot's King Power lineup, distinguished less by its diamonds than by the rare industrial metal beneath them.

The King Power collection launched in 2008 as a larger, more architecturally aggressive evolution of the original Big Bang. At 48mm, it was unapologetically oversized, with a multi-part case construction that Hublot called its "porthole" design. The 709.ZX.1770.RX.1704 takes that platform and executes it in zirconium — a transition-metal compound most commonly encountered in jet engine components and medical implants. Zirconium's appeal in watchmaking is practical as well as aesthetic: it is harder than titanium, hypoallergenic, and oxidizes to a deep, near-black tone that provides a striking contrast with the pavé diamond setting covering the bezel, lugs, and dial. The movement inside is the HUB4100, a COSC-certified column-wheel chronograph with a 42-hour power reserve, beating at 28,800 vph.

From a collector standpoint, King Power references occupy an interesting position in the Hublot archive. They were discontinued as a line around 2013–2014 when Hublot consolidated around the Classic Fusion and relaunched Big Bang references, which makes surviving King Power pieces — particularly those in exotic case materials — genuinely finite propositions. The zirconium pavé variant was never a volume piece; it sat at the top of the King Power pricing structure and appealed to a narrow demographic willing to combine industrial material science with serious stone-setting.

50 Cent has maintained a visible relationship with high-end watches throughout his career, frequently photographed with pieces that prioritize visual impact and material ambition over quiet restraint. The King Power Zirconium Pavé fits that sensibility precisely — it is a watch that makes its intentions clear from across a room, built from a material most people have never encountered on a wrist.

At UK retail the piece was listed at approximately £28,000. In today's grey market, King Power references in exotic materials with diamond settings trade in a relatively narrow pool of specialist dealers, and comparable examples have surfaced between $28,000 and $38,000 USD depending on condition and provenance.