Watch Paparazzi

Musician DJ Khaled spotted wearing Rolex

DJ Khaled has never been shy about his affection for Rolex, but the specific reference on his wrist here deserves closer attention than a casual glance. The Day-Date 40 in Everose gold with reference 228345RBR represents the upper tier of Rolex's own gem-setting program — a category where the details are surgical and the price reflects it.

The 228345RBR is built around Rolex's 40mm Everose gold case, the proprietary 18K rose gold alloy the brand developed to resist fading over time. The bezel is set with a continuous row of round brilliant diamonds, factory-applied at Rolex's in-house gem-setting atelier in Geneva. Inside the sunburst dial, ten baguette diamonds replace the standard hour markers — a configuration that demands precise calibration both optically and structurally. Powering it all is the caliber 3255, Rolex's flagship self-winding movement featuring a Chronergy escapement, 70-hour power reserve, and a silicon hairspring. It carries a COSC-exceeding precision rating of -2/+2 seconds per day.

The Day-Date's collector significance is well-established. Introduced in 1956 as the first wristwatch to display the full day of the week spelled out, it has carried the informal title 'President's watch' since Dwight Eisenhower wore an early reference. The 228345RBR sits firmly in the gem-set sub-category that commands a premium even within Day-Date collecting circles — because factory diamonds carry Rolex's own guarantee and are set to the brand's standards, they are categorically distinct from aftermarket-set pieces, which can devalue a watch significantly.

DJ Khaled's relationship with luxury watches is well-documented. The Grammy-winning producer and media personality has worn references ranging from Patek Philippe to AP, but Rolex Day-Dates appear consistently in his rotation, functioning as both personal indulgence and visual shorthand for his brand identity. The Everose gold configuration aligns with his preference for warm tones and maximum presence.

At an official retail price of approximately $63,700, the 228345RBR is effectively unobtainable at list from authorized dealers without an established purchase history. On the secondary market, gem-set Day-Date 40 references in Everose gold typically trade above retail, with clean examples in current production configuration regularly appearing in the $70,000–$85,000 range depending on condition and documentation.