Footballer Cesar Azpilicueta spotted wearing a Rolex

César Azpilicueta, Chelsea FC captain and Spain international, was photographed arriving for a UEFA Champions League fixture wearing what is arguably the most visually arresting custom Rolex Submariner in circulation — the Artisans De Genève 'The Andrea Pirlo Challenge.' The sighting places one of European football's most decorated defenders alongside one of Geneva's most meticulous independent ateliers.
Artisans De Genève, the Swiss customization house founded in 2014, built this piece on the foundation of a standard-production Rolex Submariner in stainless steel — almost certainly based on the ref. 116610LN platform given the period and case proportions. The transformation is comprehensive. The stock black ceramic bezel insert is replaced with a forged carbon unit, delivering a distinctive layered, dark-grey texture that no two pieces replicate identically. The crown jewel of the modification, however, is the skeletonized dial: Artisans De Genève's watchmakers remove significant material from the movement bridges and plate, exposing the gear train, escapement, and barrel architecture, then apply refined beveling and anglage by hand. Rose gold-toned components contrast against the steel movement architecture, adding warmth to what would otherwise be an industrial aesthetic.
The base caliber — Rolex's in-house 3135 or 3235 depending on the specific build year — remains mechanically stock, which is deliberate. Artisans De Genève's philosophy preserves Rolex reliability and service infrastructure while transforming only the aesthetic layer. The result is a piece that retains manufacture-grade precision while achieving haute horlogerie visual drama.
For collectors, the 'Andrea Pirlo Challenge' occupies a unique intersection: it appeals simultaneously to football culture, Rolex enthusiasts, and independent watch connoisseurs. Named in tribute to the legendary Italian midfielder's own Artisans De Genève commission, the piece carries cross-sport cachet. Production numbers are extremely limited, and each build is bespoke, making secondary-market comparables nearly impossible to establish.
Azpilicueta's wrist game has always reflected understated sophistication, and this Submariner variant fits his profile — technically serious, visually distinct, but rooted in one of watchmaking's most iconic references. With no official retail price and grey-market transactions rarely surfacing publicly, this remains one of the most exclusive Rolex-based custom builds a footballer has been spotted wearing in recent memory.