Watch Paparazzi

Influencer Fouz Alfahad spotted wearing Rolex

Kuwaiti fashion and beauty influencer Fouz Al-Fahed, known across the Arab world and beyond under the handle @therealfouz, was recently spotted wearing a Rolex Day-Date 40 reference 228345RBR — a stone-set configuration that sits firmly at the summit of the Day-Date range in terms of craftsmanship and price.

The ref. 228345RBR is built entirely from Rolex's proprietary 18ct Everose gold, an alloy the manufacture developed and patented to maintain its warm pink hue without the fading that affects standard rose gold over time. The 40mm Oyster case houses calibre 3255, Rolex's high-precision in-house movement featuring a Chronergy escapement, a 70-hour power reserve, and a certification surpassing the Swiss Official Chronometer standard. The Day-Date 40 replaced the historic 36mm Day-Date in 2015, bringing a larger case while retaining the model's signature president bracelet and its unique dual display of both day and date — a feature Rolex has kept exclusive to this line since 1956.

What makes the 228345RBR exceptional even within the Day-Date family is the layering of diamond work. The fluted bezel is replaced entirely by 48 brilliant-cut diamonds. The champagne dial is invisibly set with pavé diamonds — a technique in which stones are set so tightly that no metal is visible between them — and 10 baguette-cut diamonds serve as hour markers. The result is a watch that functions simultaneously as a serious horological object and a high jewellery piece.

Fouz Al-Fahed has built one of the most influential personal brands in the Gulf region, with a following that spans fashion, beauty, and lifestyle. Her choice of the Day-Date 228345RBR is consistent with that positioning — the Day-Date has been worn by heads of state and cultural figures since its debut, and its nickname 'The President's Watch' still carries real cultural weight in the markets where her audience is largest.

At official retail the 228345RBR lists in the vicinity of $75,000–$80,000 USD depending on market and authorised dealer. On the secondary market, demand for fully diamond-set Day-Date 40 references in Everose remains robust, with grey-market prices tracking closely to or slightly above retail given constrained authorised dealer supply for heavily stone-set references.