Actor Tracy Morgan spotted wearing a Rolex

Tracy Morgan made an appearance at Discovery Channel's Shark Week event promoting his special 'Tracy Morgan Presents: Sharks! with Tracy Morgan,' and true to form, his wrist did as much talking as he did. On it: a Rolex Day-Date 40 reference 228345RBR in 18-carat yellow gold, one of the most stone-heavy configurations available directly from Geneva.

The Rolex Day-Date 228345RBR belongs to the Day-Date 40 generation introduced in 2015, which enlarged the classic 36mm presidential to 40mm while retaining the signature day and date display at 12 o'clock and 3 o'clock respectively. The 'RBR' suffix in the reference denotes a factory-set baguette diamond bezel — 36 individual rectangular-cut diamonds channel-set around the entire flange. The dial on Morgan's piece features a complementary gem-set configuration. Powering it is Rolex's in-house caliber 3255, a movement that debuted with the Day-Date 40 and incorporates 14 patents, including a Chronergy escapement for a claimed 70-hour power reserve and a higher-efficiency gear train than any previous Rolex movement.

Within the collector community, the Day-Date 228345RBR occupies a specific tier: it is unambiguously a statement piece rather than a tool watch. That is by design. The Day-Date has historically been associated with heads of state, business leaders, and entertainers — Rolex has never been shy about marketing it as such. The baguette-bezel variant sits at the upper register of the Day-Date catalog, well above entry-level yellow gold smooth-bezel references, and is among the most requested configurations at authorized dealers, where waitlists are effectively closed.

Tracy Morgan's relationship with luxury watches is well documented. The 30 Rock and Last O.G. star has been spotted across multiple Rolex references over the years, and his choice of the 228345RBR — rather than a more restrained finishing — is consistent with the bold, maximalist personality he projects both on screen and in public appearances.

On the secondary market, the Rolex Day-Date 40 228345RBR commands a meaningful premium over retail, driven by persistent grey-market demand for full-gold, diamond-set Day-Dates and extremely constrained authorized dealer supply. Buyers in the grey market can expect to pay well into six figures for a clean, unworn example.