Influencer Dana Al Tuwarish spotted wearing a Rolex

Kuwaiti social media personality Dana Al Tuwarish recently appeared on her Instagram wearing a Rolex Day-Date 40 reference 228345RBR — a fully diamond-dressed configuration that leaves almost no surface of the watch untouched by precious stones. The sighting is a strong signal of how deeply high-jewellery horology has penetrated the Gulf influencer space, where watches function as much as personal branding as timekeeping.

The Rolex Day-Date 40 ref. 228345RBR is built on an Oyster case measuring 40mm in diameter, crafted entirely in Rolex's proprietary 18-carat Everose gold — a rose-gold alloy the brand developed in-house and has used since 2005, formulated to resist fading over time. The bezel is set with 48 brilliant-cut diamonds in a channel setting, while the dial receives invisible pavé-set diamonds across its entire surface. Ten baguette-cut diamond hour markers complete the stone programme. The President bracelet, exclusive to the Day-Date, is also executed in Everose gold. Beneath the case, Rolex's calibre 3255 automatic movement provides the power — a manufacture movement offering a 70-hour power reserve, a Chronergy escapement, and a Superlative Chronometer certification ensuring accuracy of ±2 seconds per day.

The Day-Date has carried the informal title of 'President's watch' since its 1956 debut — the first wristwatch to display both the date and the day of the week spelled out in full. The reference 228345RBR sits at the absolute apex of the current Day-Date 40 collection, reserved for clients who want the maximum jewellery expression the model can offer. Among collectors, fully pavé diamond-dial Day-Dates in Everose gold occupy a distinct niche: they are less traded on secondary markets and more frequently held as wearable luxury objects, which makes clean examples increasingly hard to source.

Dana Al Tuwarish is a Kuwait-based content creator with a following built around fashion, beauty and fine accessories. Her choice of the 228345RBR aligns with a visible trend among Gulf-region influencers who treat high-jewellery Rolex references as signature pieces rather than occasional flex moments.

At retail, the Rolex Day-Date 40 ref. 228345RBR carries a list price in the region of $75,000–$80,000 USD depending on market, though authorised dealer allocations for heavily set diamond references are extremely limited. Grey-market values reflect that scarcity, with examples trading at or above $80,000 USD for unworn pieces in current production.