Watch Paparazzi

Entrepreneur Dan Bilzerian spotted wearing Jacob & Co

Dan Bilzerian, the social media personality and self-styled poker player known for an extravagant, highly staged lifestyle, was recently spotted on the wrist with a Jacob & Co Epic X Chrono in black DLC-coated titanium, reference EC313.21.SB.BG.C — a watch that, like its wearer, makes no effort whatsoever to go unnoticed.

The Epic X Chrono is one of Jacob & Co's most structurally coherent offerings, built around a 47mm case defined by its distinctive X-bridge architecture — a pair of lateral bridges that cross the mid-case and serve both as structural support and the watch's primary design statement. The reference EC313.21.SB.BG.C wears a full DLC coating over the titanium case, pairing it with a black ceramic bezel for a monochromatic, tactical aesthetic broken only by the green rubber strap. The movement inside is the JCAM37, an in-house automatic chronograph calibre with column-wheel control and vertical clutch engagement, beating at 28,800 vph with a 48-hour power reserve. The open-worked dial means the movement is the dial — there is no separation between display and mechanics.

The Epic X line arrived as Jacob & Co's bid for technical credibility alongside its signature flamboyance. The X-bridge case construction gives the watch a visual weight that photographs well from any angle, a quality not lost on a brand whose clientele frequently documents itself for public consumption. Among collectors, the Epic X Chrono occupies a niche as a legitimate in-house chronograph from a brand more often associated with high-complication showpieces like the Astronomia. That distinction matters more than it once did.

Bilzerian is a habitual Jacob & Co wearer — the brand's maximalist identity maps cleanly onto his personal brand of conspicuous excess. Spotted across his social media output in various references from the same manufacture, this latest sighting in the EC313.21.SB.BG.C reads as entirely consistent rather than surprising.

UK list price for the Epic X Chrono EC313.21.SB.BG.C sits at £22,000, placing it at roughly $27,500–$28,000 at current exchange rates. On the grey market the model trades at or modestly below retail, reflecting Jacob & Co's limited but growing secondary market presence as collector interest in the brand's in-house movements continues to build steadily.