Dan Bilzerian surfaced on Instagram wearing what may be the single most structurally audacious wristwatch Richard Mille has ever released: the RM 012 Tube Tourbillon in platinum, one of only 30 examples produced. For a man whose personal brand is built on calculated spectacle, the choice is entirely coherent — the RM 012 is not a watch that asks for subtlety.
The Richard Mille RM 012 was unveiled in the mid-2000s as a direct engineering challenge to conventional movement layout. Where virtually every mechanical watch routes power from barrel to escapement along a flat horizontal plane, the RM 012 threads that power path through a central titanium tube running axially through the movement. The result is a tourbillon calibre — manually wound, beating at 21,600 vph — whose bridges and baseplate orbit around a literal void at the case centre. The case itself is large even by Richard Mille standards, running to approximately 50mm, with the brand's characteristic tonneau profile rendered here in platinum for maximum density and wrist presence. Total weight is considerable; this is emphatically not a dress watch.
For collectors, the Richard Mille RM 012 occupies a specific and rarefied position. The 30-piece platinum limitation makes it one of the marque's genuinely scarce references — not a marketing figure padded across multiple material variants, but a hard ceiling across the entire production run. The movement construction earned significant technical press at launch, with watchmaking journalists noting that the tube architecture required bespoke tooling and effectively reinvented the sequencing of assembly. It remains a landmark reference in the Richard Mille catalogue, predating the brand's mass-market recognition and carrying the intellectual credibility of the label's earliest ambitions.
Bilzerian's relationship with high-complication watches is well documented across his social media output. He gravitates toward pieces that function as conversation-stopping objects rather than quiet status signals — the RM 012 in platinum fulfils that brief completely.
On the secondary market, platinum-cased Richard Mille RM 012 examples rarely surface, and when they do, prices reflect both the technical significance and the extreme scarcity of the reference. The UK list price at time of sale was reported at approximately £430,000, placing the USD equivalent well above the half-million dollar threshold. Grey-market transactions, where they can be confirmed, have tracked meaningfully above retail.
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Perpetual Calendar with a "Grande Tapisserie" Grey Dial
Ref. unknown
List Price: unknown
25/12/2022
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore Chronograph LeBron James Edition Forged Carbon & Ceramic Reference 26210OI.OO.A109CR.01
Ref. 26210OI
List Price: $35,000
30/11/2022
Dan Bilzerian wearing Richard Mille
Richard Mille RM 11-03 Rose Gold – Dan Bilzerian Spotted Wearing Flyback Chronograph
Ref. RM11-03
List Price: $120,000
30/11/2022
Dan Bilzerian wearing Richard Mille
Carbon TPT Richard Mille RM 65-01 Automatic Winding Split Seconds Chronograph – Dan Bilzerian Spotted
Ref. RM65-01
List Price: $220,000
30/11/2022
Dan Bilzerian wearing Jacob & Co
Black DLC Titanium Jacob & Co Epic X Chrono Black Ceramic Bezel Green Strap Ref. EC313.21.SB.BG.C – Dan Bilzerian
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore Michael Schumacher Titanium Chronograph Reference 26568IM – Dan Bilzerian
Ref. unknown
List Price: $36,000
30/11/2022
Dan Bilzerian wearing Richard Mille
Richard Mille RM055 Bubba Watson White TPT Quartz Reference 555.45A.91-1 – Dan Bilzerian
Ref. RM55
List Price: $61,000
30/11/2022
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore 'Rubens Barrichello' Platinum Reference 26078PO
Ref. 26078PO
List Price: $90,000
30/11/2022
Dan Bilzerian wearing Richard Mille
Richard Mille RM 11-03 McLaren Automatic Flyback Chronograph Titanium/Carbon – Limited Edition 500 Pieces
Ref. RM11-03
List Price: $135,000
30/11/2022
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Concept Tourbillon Chronograph Carbon – Reference 26587CE.OO.D002CR.99
Ref. unknown
List Price: $200,000
30/11/2022
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore 'Michael Schumacher' in Titanium
Ref. 26568IM
List Price: $36,000
30/11/2022
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Skeleton 18K White Gold Frosted Rainbow Baguette Ref. 15412BC
Ref. 15412BC
List Price: $112,000
30/11/2022