Dan Bilzerian surfaced on Instagram — as he invariably does — flaunting a wrist stacked with unmistakable horological firepower. The piece in question: a Richard Mille RM 11-03 McLaren Automatic Flyback Chronograph, one of just 500 examples ever produced under the brand's sustained partnership with the British supercar manufacturer.
At the heart of the RM 11-03 McLaren sits the calibre RMAC3, a skeletonized automatic movement beating at 28,800 vph with a 55-hour power reserve. The module delivers flyback chronograph functionality, a GMT/annual calendar display, and a torque indicator — a full suite of complications squeezed into a 50mm × 42.7mm tonneau case measuring just 16.15mm thick. The case itself is constructed from grade 5 titanium paired with Carbon TPT and NTPT Carbon panels, materials Richard Mille developed in direct collaboration with McLaren's composites division. The result weighs almost nothing on the wrist while offering structural rigidity that outperforms traditional watchmaking alloys by a considerable margin.
The RM 11-03 McLaren occupies a specific and coveted corner of the Richard Mille collector universe. Limited-edition collaborative references from the Le Mans-era partnership command premiums even within the already stratospheric RM ecosystem. The McLaren branding, papaya orange accents referencing the team's historic livery, and the 500-piece cap give this reference genuine scarcity value — not the manufactured kind, but the kind that translates directly into secondary market behavior.
Bilzerian's relationship with Richard Mille is well-documented. He has cycled through multiple RM references publicly, treating the brand as a cornerstone of an identity built on conspicuous excess and social media provocation. For a watch designed to be noticed — which every Richard Mille frankly is — the RM 11-03 McLaren on a wrist like Bilzerian's reaches precisely the audience Richard Mille's marketing team never has to pay for.
Retail pricing for the RM 11-03 McLaren was set at approximately £135,000 in the UK market, translating to roughly $168,000 USD at prevailing rates. On the grey market, strong demand for McLaren-partnership references has pushed authenticated examples well beyond that figure, with dealer asking prices frequently reaching $200,000 or higher depending on condition and documentation.
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Perpetual Calendar with a "Grande Tapisserie" Grey Dial
Ref. unknown
List Price: unknown
25/12/2022
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore Chronograph LeBron James Edition Forged Carbon & Ceramic Reference 26210OI.OO.A109CR.01
Ref. 26210OI
List Price: $35,000
30/11/2022
Dan Bilzerian wearing Richard Mille
Richard Mille RM 11-03 Rose Gold – Dan Bilzerian Spotted Wearing Flyback Chronograph
Ref. RM11-03
List Price: $120,000
30/11/2022
Dan Bilzerian wearing Richard Mille
Carbon TPT Richard Mille RM 65-01 Automatic Winding Split Seconds Chronograph – Dan Bilzerian Spotted
Ref. RM65-01
List Price: $220,000
30/11/2022
Dan Bilzerian wearing Richard Mille
Richard Mille RM 012 'Tube Tourbillon' Platinum Limited Edition – Dan Bilzerian
Ref. RM12
List Price: $430,000
30/11/2022
Dan Bilzerian wearing Jacob & Co
Black DLC Titanium Jacob & Co Epic X Chrono Black Ceramic Bezel Green Strap Ref. EC313.21.SB.BG.C – Dan Bilzerian
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore Michael Schumacher Titanium Chronograph Reference 26568IM – Dan Bilzerian
Ref. unknown
List Price: $36,000
30/11/2022
Dan Bilzerian wearing Richard Mille
Richard Mille RM055 Bubba Watson White TPT Quartz Reference 555.45A.91-1 – Dan Bilzerian
Ref. RM55
List Price: $61,000
30/11/2022
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore 'Rubens Barrichello' Platinum Reference 26078PO
Ref. 26078PO
List Price: $90,000
30/11/2022
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Concept Tourbillon Chronograph Carbon – Reference 26587CE.OO.D002CR.99
Ref. unknown
List Price: $200,000
30/11/2022
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Offshore 'Michael Schumacher' in Titanium
Ref. 26568IM
List Price: $36,000
30/11/2022
Dan Bilzerian wearing Audemars Piguet
Audemars Piguet Royal Oak Skeleton 18K White Gold Frosted Rainbow Baguette Ref. 15412BC
Ref. 15412BC
List Price: $112,000
30/11/2022