Entrepreneur Dan Bilzerian spotted wearing a Audemars Piguet

Dan Bilzerian, the social media personality and professional poker player known for his maximalist lifestyle content, was recently spotted wearing an Audemars Piguet Royal Oak Offshore 'Rubens Barrichello' reference 26078PO — a watch that, even by Offshore standards, represents a serious statement.

The Royal Oak Offshore Rubens Barrichello 26078PO was produced as a limited edition of just 50 examples, commissioned in honor of the Brazilian Formula 1 driver who spent years as a works driver for Honda, Ferrari, and other top teams. The case is crafted from platinum — an unusual choice for a sports watch of this size and aggression — measuring 44mm in diameter with the Offshore's characteristic octagonal bezel and integrated rubber-strap system. The dial is fully skeletonized, exposing the Calibre 2884 automatic movement beneath, which beats at 21,600 vph and offers approximately 40 hours of power reserve. The movement finishing is executed to AP's highest standards, with beveled bridges, côtes de Genève, and blued screws visible through the open architecture.

From a collector standpoint, the 26078PO occupies a niche within a niche. Platinum Offshore references are rare to begin with; a skeletonized, celebrity-edition platinum Offshore in a run of 50 is genuinely exceptional. The combination of case metal, movement architecture, and provenance places it firmly in the upper tier of the Royal Oak Offshore universe, well above the standard stainless references that dominate the secondary market. Pieces like this trade quietly among serious collectors and almost never appear at retail.

Bilzerian's choice of the Rubens Barrichello edition is consistent with his established taste for watches that are overtly technical, visually complex, and difficult to acquire through conventional channels. His collection has previously featured multiple AP Royal Oaks alongside Patek Philippe and Richard Mille references — a portfolio that prioritizes rarity and visual impact in equal measure.

With a UK retail price listed at approximately £90,000 — translating to roughly $112,000 USD at prevailing rates — and only 50 examples ever produced, grey-market transactions for the 26078PO are rare and typically command a significant premium over list. Comparable platinum skeleton Offshore limited editions have cleared well above six figures at auction when they surface.