Watch Paparazzi

Entrepreneur Chiara Ferragni spotted wearing Cartier

Chiara Ferragni, founder of The Blonde Salad and one of the most commercially influential figures in European digital media, was spotted wearing the Cartier Panthère de Cartier in its compact 22mm configuration, reference WJPN0015 — a watch that sits at the precise intersection of haute joaillerie and watchmaking that Cartier has historically owned without serious competition.

The Panthère de Cartier WJPN0015 is built entirely in 18k yellow gold, with a diamond-set bezel that frames a clean silvered dial. The blued-steel sword-shaped hands are a distinctly Cartier signature, a detail carried through the maison's catalogue for well over a century. The case measures 22mm — the smaller of the two principal sizes — making it a decidedly jewellery-forward choice, worn as much for its visual weight as its function. Power comes from a Cartier quartz movement, the calibre 057, which is entirely appropriate for a watch in this tradition: precision timekeeping in the thinnest possible package, without the mechanical complication that would compromise the case geometry.

The Panthère was originally conceived in 1983 under creative direction that prioritised the supple, three-dimensional bracelet as its central achievement. The links articulate with an almost textile-like flexibility, a construction that demands considerable hand-finishing and contributes meaningfully to the reference's manufacturing cost. The watch was retired in the early 2000s and relaunched in 2017, a decision driven in large part by collector demand and a broader market turn toward vintage-inspired jewellery watches among younger luxury buyers.

Ferragni is no stranger to considered accessory choices — her public appearances and social media output have long served as a de facto luxury goods showcase reaching tens of millions of followers globally. Selecting the Panthère de Cartier WJPN0015 signals a preference for heritage-rooted, jewellery-category pieces over contemporary sport or pilot references, which aligns with the more classically feminine direction her personal style has taken in recent years.

At official retail the Cartier Panthère WJPN0015 carries a list price of $24,500 USD. On the secondary market, yellow gold diamond-bezel Panthère examples in this size have held their value steadily since the 2017 relaunch, with clean examples trading at or marginally above retail — a reflection of genuine demand rather than speculative pressure.