Watch Paparazzi

Entrepreneur Chiara Ferragni spotted wearing Omega

At Omega's Apollo 50th anniversary gala event, Chiara Ferragni — Italy's most followed fashion entrepreneur and founder of The Blonde Salad — appeared on the red carpet wearing what is arguably the most collectible Speedmaster of the modern era: the Omega Speedmaster Apollo 11 50th Anniversary, reference 310.60.42.50.99.001, cased entirely in 18K Moonshine gold.

Omega introduced 'Moonshine' gold — a proprietary pale-yellow alloy with a silver tinge — specifically for this release, engineered to be more fade-resistant than conventional 18K yellow gold. The 42.5mm case mirrors the brushed finishing of the original 1969 Speedmaster BA145.022 issued to NASA astronauts, a deliberate nod to heritage authenticity. The champagne-toned dial carries solid gold hour markers with black onyx inserts, while the hands are coated with black Super-LumiNova rather than the white lume found on standard Moonwatch references — a direct callback to the 1969 original's aesthetic. The burgundy-red tachymeter bezel insert adds a dramatic contrast that makes the piece immediately recognizable.

Powering the watch is the Omega Calibre 3861, a co-axial master chronometer movement certified by METAS to withstand magnetic fields exceeding 15,000 gauss. This movement replaced the legendary Calibre 321 in the general lineup and represents the current peak of Speedmaster technical specification. The column-wheel chronograph mechanism and silicon balance spring bring genuine horological substance beneath the commemorative exterior.

From a collector standpoint, the 310.60.42.50.99.001 is significant on multiple levels. Limited to 1,969 examples globally — each individually numbered — it sold out rapidly at retail and has commanded substantial premiums on the secondary market since release. Its combination of precious metal construction, movement quality, historical relevance, and strict production limit places it firmly in serious collection territory rather than mere celebrity accessory status.

Ferragni's appearance at an Omega-hosted event wearing this specific reference was clearly intentional — she is an Omega ambassador — but the choice of the Apollo 50th over more conventional Constellation or De Ville pieces signals genuine horological awareness. The watch retailed at approximately $43,100 USD and currently trades well above that figure on the grey market, reflecting sustained demand for this generation-defining Speedmaster.