Watch Paparazzi

Entrepreneur Chiara Ferragni spotted wearing Bulgari

The sighting took place in what appears to be a hotel or private residence interior, Chiara Ferragni posed casually in a white denim jacket alongside a companion in a Balmain Paris tee. On Ferragni's wrist, the unmistakable form of a Bulgari Serpenti Tubogas in 18k white gold catches the light, its segmented, coiling bracelet-body immediately recognizable even in informal photography.

The Bulgari Serpenti Tubogas represents the pinnacle of the Roman maison's snake watch lineage, a design language Bulgari has cultivated since the postwar era when Hollywood clientele first began commissioning serpent-form jewels during their Roman shoots. The Tubogas construction — a tubular, gas-pipe-style bracelet of interlocking gold segments — requires exceptional hand craftsmanship, with each articulated link individually formed and assembled. This iteration in 18k white gold is set with brilliant-cut diamonds throughout the case and bracelet segments, framing a mother-of-pearl dial that carries the Bulgari signature in understated applied lettering. The movement housed within the tonneau-shaped head is a svelte quartz caliber, consistent with Bulgari's jewelry watch range where wearability and profile take precedence over mechanical complication.

Among collectors, the full-diamond Serpenti Tubogas in white gold occupies a specific niche: it is a declared jewelry object first, a timepiece second. That honesty makes it coherent. The watch does not pretend to be anything other than extraordinary goldsmiths' work wrapped around a reliable quartz movement, and serious jewelry collectors respect that clarity. Pieces from this line retain strong secondary market values, particularly fully set white gold references.

Ferragni's affinity for high-end Italian brands is well documented, and Bulgari — itself a Rome-founded institution — represents a natural alignment with her public identity. The pairing of the Serpenti against a relaxed denim-and-white outfit underscores the contemporary styling approach that defines her brand: luxury worn without ceremony.

At an official retail of approximately $65,000, the full-diamond white gold Serpenti Tubogas sits firmly in fine jewelry watch territory. Grey market activity on comparable references suggests values hold close to retail, with pristine boxed examples occasionally commanding slight premiums given constrained supply.