Watch Paparazzi

Entrepreneur Chiara Ferragni spotted wearing Hublot

Chiara Ferragni, the Italian entrepreneur who built a multi-million-euro empire from a fashion blog into a full lifestyle brand, was recently photographed wearing a Hublot Big Bang Integral King Gold Pavé, reference 451.OX.1180.OX.3704 — one of the most visually assertive timepieces in the Swiss manufacture's current lineup. The sighting fits squarely within Ferragni's established aesthetic: bold, high-gloss, and unapologetically expensive.

The Big Bang Integral line, introduced in 2019, represented a significant evolution for Hublot. Unlike earlier Big Bang models that sat on interchangeable straps, the Integral features a fully integrated bracelet engineered as a structural extension of the case — a considerably more complex undertaking that required years of development. The 40mm case in this reference is crafted from Hublot's proprietary King Gold, an 18k red gold alloy enriched with platinum. The addition of platinum increases surface hardness and stabilizes the warm reddish tone over time, addressing one of the traditional weaknesses of standard red gold. Powering the watch is Hublot's in-house HUB1110 automatic movement, offering a 50-hour power reserve and a skeletonized dial architecture that exposes the decorated rotor through the sapphire crystal.

The pavé treatment on reference 451.OX.1180.OX.3704 is where the piece truly separates itself. A total of 948 brilliant-cut diamonds are set across the bezel, lugs, case flanks, and each individual bracelet link — a stone-setting task that runs to approximately 3.5 carats in total weight. The result is a watch that functions as full jewelry, not merely a jewelry-accented sports watch. Within Hublot's collector community, the fully integrated diamond bracelet versions are consistently among the hardest to source and the most discussed at auction.

Ferragni's affinity for Hublot is well documented; the brand occupies a specific cultural space where haute horlogerie meets streetwear-adjacent luxury, a positioning that aligns naturally with her audience of millions across Instagram and beyond. Her choice of the King Gold Pavé over a steel or ceramic variant signals a deliberate lean into maximalism.

At retail, the Hublot Big Bang Integral King Gold Pavé 451.OX.1180.OX.3704 is listed at approximately $97,300 USD. On the secondary market, examples have traded in a similar range, with condition and provenance driving minor premiums. Demand remains stable, supported by Hublot's controlled production and the enduring appeal of diamond-set King Gold references among collectors in the Middle East, Asia, and Europe.